I’ve long preached the time when we’ll be paying a single fee that covers all our home connectivity and includes unlimited access to all the content we would ever want (music, videos, games, books and more), and all through a single joined up service provider that knows what they’re doing and where it all just works (including how I access everything and when – so a big mobile and hardware bit).
Are we there yet? Nope, but there are some very clever interim solutions and ways to almost get some of this.
I caught up with a good friend this week who I’ve not seen for some years and we were talking about the joys of using Apple devices and in particular how good Netflix was on it.
So far I’d resisted the Netflix move. Just couldn’t convince myself it was worth it and that it would be that good. But I took the plunge today and boy am I impressed. On the Apple TV it really is as if it’s a content channel with the same great Apple usability as the Apple TV box. And even the little Nobles can successfully navigate it. There are box sets on there to watch, that I’ve recently bought the physical DVDs for – yes I know it’s physical but I couldn’t find digital anywhere for the right price (until now). My DVD collection (that has been getting smaller as we move to a digital world) is now pretty much obsolete thanks to Netflix – minus Disney and Star Wars (technically though that’s also Disney). They’ll all come I’m sure – they’re already on Lovefilm and similar.
So my Apple TV is now looking even more appealing. The music link is still missing – sure I can link to my iTunes library but I want more content streamed, not my library only. Spotify can plug that gap for the music but it’s not on the Apple TV (yet).
I can only see this getting better and very quickly. Whether we need Apple to bring out a physical TV box I’m now not sure. Their little Apple TV box of magic does it all and plugs into any screen I want. I can control it with my iPhone and it works.
Total connected content as I described above? Not yet. My broadband, phone, TV and content are all with many different (carefully) selected (good) providers – including Sky, BBC (care of the license fee), BT, O2 and now Netflix. But thanks to good devices it’s all joined up and it won’t be long before we see some very clever services coming in that offer more or all of it in one package.
Anytime, anyhow and anywhere – IS coming soon…!