For years I’ve been writing and sharing ideas about customer success (plus a lot more on general technology and the like). The blog originally carried the straightforward title Customer Success Blog (and before that Adventures in Customer Success & Technology) which was clear enough, but it didn’t capture the bigger ambition.
The reality today is that growth is retention. Investors, boards and leadership teams want evidence that customers stay, expand and deliver lifetime value. That’s the edge companies need – and that’s why I’ve rebranded this space as The Retention Edge.
Why The Retention Edge
Because retention is where SaaS businesses win or lose:
- Renewal pipelines become predictable
- Net Revenue Retention drives valuation
- Growth becomes scalable without endless new logo spend
This blog will focus on that edge – practical insights on retention, adoption, and customer value for SaaS and technology leaders.
What Next
The Retention Edge will be where I share:
- Playbooks for retention and adoption
- Lessons from SaaS leaders
- Practical frameworks you can take straight to your boardroom
If you’re scaling SaaS and want to strengthen customer retention and growth, explore how we can work together:
Want To Go deeper?
If you’re thinking about retention, expansion or how AI fits into your strategy, I work with a small number of SaaS companies on exactly this.
👉 If you’re rethinking your approach, let’s talk.