Tag Archives: Customer Service

Why testing is important…

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Another Olympic post – this time on the genius (not) that is the London 2012 Olympic ticketing system.  This will be a vent of sorts, as I’ve spent too much time messing about trying to buy tickets as have millions of others.

The games themselves have been nothing short of amazing and what all the athletes have accomplished is incredible, but sport is also about people watching it.  And for an event of this scale you need a good mechanism in place to get people to see the sports they want to see.

Before we get started on the main theme of the post, Royal Mail have done it again.  We managed to get tickets for the Paralympics that start in a couple of weeks time.  An e-mail from LOCOG confirming we’d got them arrived (and we’d paid £6 for super delivery rather than picking them up at the event).  But no details on when they’d arrive, even roughly – so a black hole and left hoping they would arrive in time.  Then an e-mail from Royal Mail telling me the tickets were ready to be delivered…

Followed by another to tell me the tickets would be with me the next day.  And then one to confirm they’d been received by me, literally within seconds of me electronically signing for them with the local postie.  Now that is real service and great to see the Royal Mail – that great British institution – as a shining beacon in the whole Olympic ticketing fiasco.

The actual ticketing system went live around April 2011 – so over 16 months ago – and in that time it hasn’t changed one bit (as in problems fixed, updates done etc).  That’s a year with no new development.  How can that be right?  Was it perfect when first released?  Had all the testing that was done shown it to be perfect?  No and that’s one big no.

Rather than go into all the issues myself there is a great post on BuzzFeed Sports by Alex Rees that very nicely gives you all the juicy details – see below (it’s worth a read)…

It is very apparent from this that virtually no real testing on how the site or service works can possibly have been done.  User acceptance testing?  No – why do we need to do that, it’ll work.  Load testing?  Will many people be wanting to use the site at the same time?  Surely not.  Performance testing?  It’s just a web site.  Problems identified by the public (the users or customers), should we fix them within 16 months?  No, what’s fixing all about?

Any of these are part of computing for beginners 101, and to get onto building a web-site 101 you have to have got the first certificate already.

So why has this happened?  Good old outsourcing.  LOCOG clearly aren’t a software house and don’t build ticketing or e-commerce sites.  So they put together an RFI and get it out with all the big boys in the market place, including ticketmaster (who won it and built the site).  And it will have come down to money – ticketmaster will have bid and bid at a price they could win at and LOCOG will have picked the cheapest so they keep costs down.  Now I may be making some assumptions here, but I’ll bet they’re right!

The site will have been designed to some brief specs (or even an Agile type user story) – we need to sell tickets for the Olympic events for the public – it couldn’t be simpler.  They will have been paid to build it and maybe run it for a little bit but future development, fixes, upgrades etc?  Never – why would we need them, it’s only the Olympics and it’s only on for a short known period.  It’s not an Amazon type service that will keep running.

That’s the key here.  This has never been built to improve or do the job well, it’s been built to just (almost) do the job and no-one’s re-visited it (the design) since and has no intention to.

Testing before we go-live?  Why would we possibly need to do that?  Testing with our actual end users and listening to what they say?  Surely not, you only get…

  • Empty seats
  • Bad press
  • Frustrated British public

But like I said at the start it has been an absolutely awesome Olympic games, the best I’ve seen – and we did get some tickets (for the rowing) and saw some of the free events (road cycling) and today we’re off to see the men’s marathon in London.  And my favourite bits –  the men’s 100m, 200m, 4x100m and the men’s 10,000m and 5,000m.  Mo Farah – a local Teddington man who went to St. Mary’s University in Twickenham (where we do our karate now) and a Bushy Park Parkrun runner – is my hero of the games!  What an athlete.

The little Nobles doing the Mobot after his 5,000m win last night and the man himself with Mr. Bolt…

Should we put up with poor service?

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No!  It’s that simple.  There’s too much of it about and it’s got to stop.  Whether I pay for the service directly or through some strange indirect route, it shouldn’t be rubbish.

As consumers – where there’s no contract or service agreement in place – we often think we have to put up with poor service, because it doesn’t appear there is any other option.  Add outsourcing to this where suddenly the English (in my case) the other person is using can be a challenge, and this can get even worse.

There are many reasons why the service might be poor – even though for me (a true believer in nothing but great service – at home and at work) it goes against everything I’m about – and they include:

  1. Misunderstanding – for either or both parties
  2. Communication problems – related to above
  3. Someone’s had a bad day – it happens to us all but it has wide impacts
  4. Lack of accountability and responsibility – just reading from scripts
  5. Unable to think for themselves – those providing the service (unable = not allowed)

These all happen and we can understand how they can impact service.  And they can be changed and services improved.  But when there’s lack of thinking or planning into how the service will work, or even what service is all about and not having the people with the right attitude in place that’s not right.

Some examples this week of poor service – both from the same company but different people at different times – that I’ve experienced in preparation for starting a new working life up in London and on the lovely London commute are below…

South West Trains – who provide the train services for my commute into London – scored badly twice this week.  And it’s not just me who’s had bad service from them recently.

Having spotted a Twitter handle for South West Trains recently and seen them use it very well, I was impressed and their service looked to be headed in the right direction but no!

On Monday I needed to get a monthly ticket for my journey.  Easy or so I thought.  I headed to the local station at about 11:20am but hit my first hurdle there and was told you can’t put it on your Oyster pass there because they’re not Transport For London (TFL) – who run the London Underground.  Now for non-Londoners this gets complicated now.  Oyster cards are PAYG or stored value tickets for the tube within London but also London travel zones 1-6, which can include trains, if that train company takes part.  Oh the joys of privatisation of the national railways!

But you can use the Oyster card at the local station.  Ok so someone’s not really thought this through.  TFL tickets and South West Train tickets can be used there and provide the same service.  I’m just a customer and just want to travel into London.  I don’t care who owns the route.  That should be transparent to me when it comes to simply buying tickets.  Maybe it’s down to system integration at the back-end.  Poor service example number 1.

Ok – so we now need to go to a local TFL (tube) station.  The image below shows the complexity of London train and tube travel if you didn’t know already…

It’s a big map, there’s lots of stations and some of it is over 100 years old!  But the ticketing should work – the trains do, on the whole.

We now get to the tube station and Mrs. Noble pulls up in the car outside.  In I go now confident that this will work.  Monthly ticket please on my Oyster – “No you can’t get a new one until after 12pm” – Say what?  Why not? – “ATOC rules!” – Huh?  A tweet to South West Trains to see if they can help but no it’s the rules, that’s it.  No reason why.  No understanding, point blank no and no other help.  Example number 2.

Both examples of 4, 5 and 6 in my points above.  They could have dealt with either request very differently and provided the same end result but the customer happier.

  • Example 1 – sorry sir, we’re not able to sell that here and I’m afraid you can’t buy a new one of ours until after 12pm, as it’s new.
  • Example 2 – sorry sir, for new ones you need to wait until after 12pm.  Oh I see it’s nearly 12pm now, let me check and we’ll sort that out for you.

Now I’ve got started I’ve got more examples of bad service to come.  Do take a look at the @My6Percent site – it’s a bit harsh but fair and you can see how bad the service can be!  As a London commuter, I just accept most of it but then that goes back to my first point – I shouldn’t.

Do you put up with bad service?

Simple does work – another good example of how to do great service

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Apple have done it again.  A nice post from Cult of Mac on plans by Apple to improve their Genius Bar services… 

Very simple really – change the tables to get more customers in.  I don’t doubt they’ll also bring in more Genius staff to help.  Bigger tables with more customers and the same number of staff won’t work – and Apple know that.  See my earlier blog post – “How simply should it be?” – that talks about keeping things simple at Apple and it’s part of the culture there and it works.  Great services, great technology, great products and the rest.

This table layout change is another great example of this approach.  It’s easy to do, very simple and won’t cost much, but the impact on the customers will be huge and very positive – more great service.  The Apple Store at the Bentalls Centre in Kingston has done something similar recently but expanded their store at the same time – clearly not always an option.  But they’ve now got more tables, with quite a few of these new long ones, lots more staff and the kids’ tables.  These stores where they’re testing the new layouts minus the kids’ tables, should think again.  The kids love them and they work.  Kids are kept quiet, so parents can browse and interact with the Genius staff more (and yes ultimately buy more Apple goodies) and the kids are playing with great apps on the iPads so very quickly learn to love iPads and Apple and become little fan people in their own right.  Genius!  Getting the next generation into good service from Apple – now that’s long term investment planning at its best.

The challenge – as the Cult of Mac post rightly points out – is providing this improved great service when space is a premium.  How do they do it?  I’ll tell you how – as they’ve done in Kingston here, have less space geared to selling products, as bizarre as that sounds and more geared towards service.  It works.  People coming into Apple shops have a good idea what the products are and want to see and play with them – the big ones (like iPads and iPhones and iMac and MacBookAirs).  Not so much the accessories that take up lots of space.

Does this approach work for you?  Is it about service for retailers like Apple or do you prefer the PC World, Curry’s type approach of products, products, products everywhere and hardly any staff who’ll stop and listen?

On a side note, what do you call more than one (Apple) Genius?  Genius’s?  Geni-i? Guru’s?  One to Google…

Where’s visual voicemail? Come on it’s old technology…

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Having been an iPhone fan (user) since 2008 with O2 I’ve been used to the great technology that is visual voicemail.  It makes far more sense than the 15+ year old normal voicemail technology.  It’s visual and you can easily see who’s called, when and then listen to which message you want to, when you want to.  Nice.

I moved to Vodafone through work on another iPhone and they didn’t have it but I was happy with my own set up on O2.  When I then moved from O2 to Vodafone on my personal one, I’d assumed I’d get the same great voicemail service from Vodafone – I mean they provide the best network coverage in the UK, surely they must have the same basic technology services as their competitors – but no, it was back to old fashioned e-mail.  But I put up with it for a few months before moving mobile networks again.

This time to Three – they’re offering an amazingly priced deal for iPhones (me providing the phone and them the service) and these guys invented 3G didn’t they?  Well sort of, I mean it’s in their name and they were the original 3G network providers in UK.

Signal strength from Three not great – particularly when indoors but their service around data must be the best, surely?  And that must include visual voicemail – or so I naively thought.  Their voicemail service isn’t even close to Vodafone’s non-visual one.  You either have a text message from Three telling you you’ve received a voicemail or no notifications.  The text messages I find annoying so don’t want to use them.  But the alternative is nothing.  Rubbish.  And by nothing I mean nothing.  The phone might register a missed call but there’s not even a counter on the voicemail icon to say there’s a message.  Something’s not right there.

I know, I’ll speak to Three and see what they say.  A message to their support team and a phone call back from their very outsourced support team, who try to point me in some direction but end up saying I need to speak to their iPhone experts who then ask me to explain everything from the start again – that sort of service really gets me.  They’ve not listened or they have and chosen to ignore me and their processes – yes that word again – mean they can’t link things up properly.  Rubbish again.  The guy tries to help but eventually just says they don’t support visual voicemail as their customers don’t want it.  Really?  Aren’t I a customer?  I want it and others do as well.  How many have you asked?

A quick Tweet to the Three Twitter account and pretty much the same response – but delayed (which is also a little surprising)…

If the new benchmark has been set by Apple and O2 5 years ago when the iPhone was released why on earth aren’t all the mobile networks keeping up with the technology that consumers (yes that’s us) want?  It’s all down to money and the commercials – which I guess isn’t surprising.  Why aren’t these guys trying to be more innovative and give people useful services that they want?

See a post on Mobile Industry Review by Ewan MacLeod, that very nicely says it like it is…

If you’re interested here’s a very nice how-to guide for how to use visual voicemail on your iPhone – obviously if (and it’s a big if) you’re network supports it…

If not try one of the 3rd party services like HulloMail – that I’ve just downloaded and will be testing – or wait (for how long though we have no idea).

What do you think?  Am I expecting too much?

It’s all about excellent service

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A great post here that talks very nicely about building a culture of service excellence in IT.  Written by Glenn Remoreras – another fellow IT professional – and his blog is well worth a read.

Service excellence in technology is what I’m all about and it brings my passions of great service and the latest technology together.  There are sadly only a few organisations that provide great great service, in or with technology but Glenn’s post nicely gives some ideas as to what it takes to build a culture that can deliver.

Glenn highlights 5 key points, as values or behaviours, that you need to nurture and develop in your organisation to deliver service excellence:

  1. Putting the customer first always
  2. Creating a culture of collaboration and teamwork
  3. Being proactive (versus just reactive)
  4. Continuous learning
  5. Creativity and empowerment – for innovation and change

Great points and they all make a lot of sense.  I’d go even further and say that it’s not just technology services where these are relevant – but any business or organisation who wants to deliver the best service.  And today delivering the best service is what your customers are demanding.  Are you delivering?

How simple should it be? Insanely simple. Please don’t complicate it.

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I was invited to a conference at Imperial College last week – my old college from a few years back – given by Ken Segall, the author of “Insanely Simple, The Obsession That Drives Apple.”.  The conference was part of the Business Leaders Network (BLN) CEO Tales series of talks and kindly arranged by Mark Littlewood and his team.

As strange as it was sitting in the chemistry lecture hall, for a physicist from Imperial, it was a superb evening. Ken’s talk was inspirational and gave some unique insights into that amazing company that is Apple.

For more info on Ken you can visit his own blog and web site at…

Some great quotes from Ken’s talk were:

  1. “The customers’ job is to be amazed by our products.”
  2. “Apple is all about passion, simplicity and technology.”
  3. “You have to work hard to get your thinking clean to make it simple.”
  4. “Simplicity is not a trend. Simplicity is permanent.”

Number 2 is mine but fits the general theme of the evening and Ken’s talk.

The most profound thought for me was this:

Simplicity = Brains + Common Sense

It really does sound so simple.  What do customers actually want?  Things to work, products they like and good service – that’s it.  But too many companies get bogged down in complexity – the world is by it’s very nature complex and we are, but simplicity is where we want to be.  Too often I hear of companies saying they can’t do x, y and z because of their processes and the individual you’re speaking to is given no leeway with processes – they have to be followed, or else!  Why?  Surely the processes exist to ultimately find and retain customers.  Banks are a prime example of this.  A great example this week, trying to reset the password for an online account of Mrs. Noble and being told we then had to be sent the new password in the post.  Say what?  It’s an online account.  But processes were in place and it seemed there was no way around them.  Even trying to then close the account provided a challenge, though we got there eventually.  A surprising call from the customer complaints team the next day who couldn’t believe how the call had gone and were very apologetic.  These guys weren’t all singing from the same song sheet.

This call could have been handled so differently – the results were the same, but the reluctance to listen and to stick with complex processes that no-one quite knows why they’re there, is a common problem.  Thankfully it’s one Apple have dealt with and simplicity is at the very heart of their culture.

On a similar theme, the Apple Store in the Bentalls Centre in Kingston-upon-Thames, has undergone a facelift recently.  The store has been expanded and whilst expanding their moved upstairs they borrowed someone else’s shop.  Temporarily smaller, but the same great Apple experience and recession or not, the same high volume of shoppers in there and coming out with lots of new “i” somethings.  The new shop opened this Saturday and by complete fluke we went in to sort out an iPad problem.  Booking made for a genius appointment about 45 minutes before the slot and very painless on Apple’s support web-site.  Booking slot missed, as we were late but no problems, rebooked there and then by a friendly staff member and seen within 2 minutes of arriving.  Nice!

I’ll sidetrack a little to fill in gaps about the iPad problem – as it also nicely illustrates how good Apple are.  We bought our iPad back in 2010 when they first came out, and it’s been working perfectly and kept in perfect condition (touch wood) despite being actively used by the 2 growing up fast little Nobles.  It had to be replaced earlier this year as the screen was scratched by a car game that we bought in the Apple Shop.  Not their fault but they sold the product that caused the damage (when it shouldn’t have) and they swapped it no questions.  The replacement one has had issues with the USB connection since we got it but it’s taken me until now to go back with it – and 5 months after replacement it’s well outside of the normal replacement warranty.  The Apple genius listens, says he needs to check if they can swap it, comes back in 2 minutes and sorted – swapped at no cost and the replacement has another 90 day warranty.  This sort of service is exceptional, no-one else does this.  And this is why the shop is always so busy – people get this type of service and great products.

Back to the shop expansion itself, this was the morning the newly refurbished shop opened.  And wow, it’s nice.  Still the same amount of shelves selling kit but twice as many tables now for people to talk to Apple staff on and try out products.  And – and this is the good bit – more than twice (at least it looked that many) the previous number of staff in the shop all helping people.  This expansion has all been about expanding the service, it’s so very clever and very simple.

They even now have 2 kids tables set up, with kid’s cool chair things and lots of new iPads for them to play with, with kid’s games installed.  Again a very simple idea.

Apple do it right.  Sure I’m a huge fan but there’s a reason – these guys are passionate about technology and service and the customer, and so am I.

And finally a link to some pictures from Ken’s talk last week and a write up from the BLN.  Thanks Mark for the invite and a very enjoyable evening.

Good service counts even when you’re running

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So how to mix a blog post on running and customer service…

I ran the London Marathon last week with the orthotics I had from the physio back in December last year in my shoes.  They gave more support in the Adizero shoes than without and by all accounts corrected the way my feet hit the ground.  They’re made by a company called Vectorthotics and clearly say on the package that if you are planning at doing any strenuous or endurance activities, the block bits should be glued on with more solid cement glue stuff.  Mine weren’t but they had held through all (or most) of the training runs and I’d had one pair already glued again by our local Timpson shop in Twickenham.

When it (the small blue block in the middle) has come loose before, you know it has as it clicks in the shoe a bit and you can hear it.  But I guess the noise of the other runners and crowd last weekend and total concentration on getting round, meant I had no chance to hear it, as it came off (and ended up towards the toes – maybe that’s why I didn’t run as fast as I had hoped… LOL).

So I needed to visit the shoe shop again and get them to glue it back on.  When I did this last time, they just did it, with a big smile and said don’t worry about paying, just put some money in the charity box they had in the shop.  Fantastic.  I’ll come back with service like this – we’d come back anyway as we’ve used them lots over the years and they’re good.  I ran in last Saturday early afternoon and the same guy was in and I asked the same question, if he could glue it on.  No questions asked he just did it.  And again no charge – just money in the box for charity.  It happened to be a rugby day on Saturday with a big Army and Navy game on at Twickenham Stadium and I got chatting to another customer in the shop (whilst we waited).  As I was chatting and waiting I noticed some signs on the walls in the shop.  One fine example below…

With a sign up like this from the company chairman, you know the service is going to be very good.  There are other similar signs up around the store, all saying it’s all about service and making sure they do right by you the customer.  And the same in all their stores.  I popped back today to take the photo and asked the guy before I did and explained why – and he smiled!

For me this is a huge statement, the guys in the shop are totally empowered to do what they need to to make it right.  And have the ok from the top to do so – no need to phone head office to check.  Make a decision there and then, to make sure the customer is happy.

This is unlike many other companies I know of who give the front line staff no empowerment and need everything run by the next level or two up.  Even for small things.  This does my head in – such a waste of time and effort on everyone’s part and 9 times out of 10, you get annoyed customers all the same.  Do we really need to check with HQ or the bosses boss if someone wants to bring a small item back for a few pounds or dollars and doesn’t have the receipt, it’s unopened and clearly from that shop?  No.  Think of the cost of checking and delays.  And the experience the customer is having.  Not good and as the customer you think twice about using them again.

Apple and Amazon are both great at customer service, and shining beacons for others to follow, and everyone knows they are good which is a huge huge part of what makes them so successful.  They are big and yes they have the money to do it properly but it’s not all about that, so it’s nice to see the little shops doing as good here.  Sure Timpson are a global chain but the shops are small and typically with one member of staff in – and ones you might not think of as leaders in customer service and customer experience – but Timpson do it very very well.  Thanks for the great service, we will be back.  And I’ve just discovered they even do a mystery shopper programme and you can sign up on the front page on the web site.  Nothing to hide.  Nice one!